Growth & Communications Lead
Core
Drive user acquisition and shape external narrative through copywriting, growth strategies, and brand storytelling for a web-scale data infrastructure team.
Role type
Growth & Communications Lead (Copywriting & Strategy)
Builds
User acquisition campaigns, brand narrative, educational content, and community relationships for a distributed web crawler and AI data pipelines.
Domain
AI Infrastructure / Web Data Crawler / Open Source
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Copywriting, Growth strategy, Paid acquisition management, Data analysis, Brand positioning, Influencer/Community relations, Systems thinking, Strategic planning
Preferred skills
Technical understanding of AI/data, First principles thinking, Multi-format content creation
Technologies
Meta Ads, Google Ads, Email platforms, Social media platforms, Web analytics tools
Responsibilities
Own copywriting across email, landing pages, social, and blogs; Identify and analyze growth opportunities; Manage and optimize paid acquisition campaigns; Track and analyze KPIs to inform decisions; Develop company brand position and narrative; Create multi-format educational content.
Seniority
Mid-level, hands-on IC