Brand Copy Lead
Core
Crafting the voice of the brand, writing breakthrough copy for campaigns, marketing assets, and product surfaces to ensure Replit's story shows up with clarity, consistency, and cultural impact.
Role type
Brand Copy Lead
Builds
Marketing assets, campaign copy, product surface copy, and scalable editorial guidelines for a software creation platform.
Domain
SaaS / Developer Tools / AI
Deliverable
product features
Required skills
Brand voice definition, storytelling, copywriting mastery, cross-functional collaboration, concept-to-execution management, editorial framework creation
Preferred skills
Global brand voice scaling, motion/digital/experiential writing, AI technology narrative shaping
Technologies
None stated
Responsibilities
Define and evolve brand voice and tone; Lead copywriting for product launches and campaigns; Write and adapt marketing assets across channels; Create scalable editorial guidelines; Collaborate with designers, marketers, and agencies; Elevate writing quality across touchpoints; Explore new creative formats.
Seniority
Mid-Senior, hands-on IC