Digital and Performance Marketing Lead
Core
Lead execution of digital performance marketing strategy, specialising in paid media, SEO/AEO, conversion optimisation, and lead generation to drive customer acquisition and revenue growth.
Role type
Senior hands-on IC digital and performance marketing lead
Builds
Multi-channel paid campaigns, SEO strategies, and conversion-optimized booking journeys for global boutiques and online sales
Domain
Fashion / Ecommerce / Direct-to-consumer
Required skills
Paid media management, SEO/AEO, conversion rate optimisation, full-funnel marketing, digital analytics, budget management, affiliate marketing, A/B testing, technical SEO, copywriting
Preferred skills
Experience in fashion, luxury, or consumer-led ecommerce brands
Technologies
Google Ads, Meta, Pinterest, TikTok, GA4, Google Tag Manager, Google Search Console, Looker Studio
Responsibilities
Manage and optimise paid advertising across Google, Meta, Pinterest, TikTok and affiliate partnerships; Lead SEO/AEO activities including technical and on-page SEO; Optimise boutique and virtual booking journeys using lead-quality data; Manage paid media budgets, campaign tracking, attribution and digital analytics; Deliver regular cross-channel reporting and maintain a consolidated digital performance dashboard; Collaborate with Creative, Ecommerce and wider Marketing teams to develop effective campaigns.
Seniority
Senior, hands-on IC