Director, Marketing Data Science & Analytics
Core
Build and lead a new Marketing Data Science & Analytics function to establish best-in-class marketing measurement, enabling data-led investment decisions and accelerating growth for a consumer brand.
Role type
Director, Marketing Data Science & Analytics
Builds
Marketing measurement capabilities, technology foundations, and analytical standards for a high-growth consumer brand.
Domain
Marketing analytics, data science, and measurement in the consumer goods/charity fundraising sector.
Required skills
Marketing Mix Modelling, attribution, experimentation design, mobile measurement, privacy-first data strategy, commercial metrics governance, team building, SQL, Python/R, causal inference, predictive modelling.
Preferred skills
Experience scaling analytics teams from ground up, operating across UK and Germany markets, deep MarTech ecosystem knowledge.
Technologies
SKAdNetwork, AdAttributionKit, CDPs, server-side tagging, conversion APIs, CRM platforms.
Responsibilities
Build and lead a high-performing team across Marketing Analytics, Data Science, and Engineering; own end-to-end marketing measurement including MMM and attribution; lead MMM programme to influence budget allocation; establish experimentation as standard practice; own mobile measurement strategy; lead evolution of marketing technology ecosystem; define and govern commercial metrics; drive transition to predictive analytics; shape build-versus-buy decisions; lead first-party data and privacy-era measurement strategy.
Seniority
Director, hands-on IC with people leadership