CareerPlan

Creative Strategy Lead

New York CityFull-time$160k2026-09-30 → 2026-11-09
On-site · United StatesVisa sponsorship offered

Core

Own creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit) to drive pipeline for an AI-native ERP.

Role type

Senior Creative Strategy Lead

Builds

Paid and organic marketing campaigns, content series, and short-form video for finance teams

Domain

Fintech / AI / B2B SaaS

Required skills

Creative strategy, performance creative, content creation, data-driven testing, brief writing, AI tool usage

Preferred skills

B2B SaaS experience, fintech domain knowledge, finance storytelling

Technologies

LinkedIn, YouTube, Meta, Reddit, AI tools

Responsibilities

Write sharp briefs and hooks from customer insight, run test-and-learn loops to scale winning variants, build in-house content studio, collaborate with Growth and Product Marketing

Seniority

Senior, hands-on IC