Data & Performance Marketing Specialist
Core
Deliver data analysis, metrics reporting, and performance optimization for marketing strategies to drive efficiencies and support sales objectives.
Role type
Data Analyst & Performance Marketing Specialist
Builds
Self-service dashboards, performance reports, and data-driven marketing strategies
Domain
Automotive marketing and digital analytics
Deliverable
dashboards & analysis
Required skills
GA4, BigQuery, Salesforce Marketing Cloud, Google Ads, Meta Ads, Power BI, Marketing Mix Modelling, lead scoring, forecasting
Preferred skills
Automotive industry experience
Technologies
Google Analytics 4, BigQuery, Salesforce, Google Ads, Meta Ads, Power BI, Data Studio
Responsibilities
Build self-service dashboards and reports, identify marketing performance issues and recommend improvements, set and analyze sales/marketing targets, deliver forecasting and Marketing Mix Modelling, optimize website traffic and lead conversion, partner on CDP and Salesforce data strategy
Seniority
Mid-level, hands-on IC