Google Media Buying Team Lead
Core
Lead and develop a high-performing team of Google media buyers to drive traffic volumes, quality, and performance in a fast-growing international iGaming environment.
Role type
Senior IC media buying team lead (iGaming)
Builds
Scalable growth via Google Ads campaigns, automation solutions, and optimized conversion funnels
Domain
iGaming / Performance Marketing
Required skills
Google Ads (PPC, UAC, Demand Gen), team leadership, strategic planning, experimentation, funnel optimization, compliance in gambling sector, anti-detect software, trackers, cloaking technologies
Preferred skills
Additional traffic acquisition channels, BI tools (Tableau, Looker, Power BI), automation (Google Ads Scripts, APIs, bulk-management tools)
Responsibilities
Lead and develop a team of Google media buyers (recruitment, onboarding, performance management), take responsibility for traffic volumes and quality, build and align team budget plans, create strategic roadmaps and tactical plans, develop marketing hypotheses and coordinate experiments, build and optimize conversion funnels, monitor campaign performance for optimization, collaborate with cross-functional teams, support implementation of automation and technology solutions, stay informed about Google advertising practices and compliance in gambling
Seniority
Senior, hands-on IC with people leadership
