Content Marketing Manager, German-Speaking Market
Core
Own content marketing strategy, messaging, and copy for an AI communications software company targeting the German-speaking market.
Role type
Content Marketing Manager
Builds
Brand voice, website/landing page copy, paid social ads, organic social content, and go-to-market messaging
Domain
B2B SaaS / AI Communications Software (via careerplan.io/jobs/d3f51878-c075-4459-b7e8-d813067f3075-content-marketing-manager-german-speaking-market-at-clera)
Deliverable
product features
Required skills
Content marketing strategy, B2B SaaS copywriting, performance marketing, A/B testing, paid social scripting, organic social strategy, SEO, product positioning
Preferred skills
Marketing AI products, voice technology
Responsibilities
Develop and execute content marketing strategy, define consistent messaging and brand voice, write and manage website and landing page copy, create conversion-focused copy for paid channels, script ad creatives for YouTube and paid social, plan organic content strategies, collaborate with creators and influencers, use user research and performance insights to improve messaging, contribute to product positioning
Seniority
Mid-level, hands-on IC