Category Analyst Foodservice
Core
Turn data into insights to develop category strategies that grow market share and drive profitable growth for the Foodservice and QSR Commercial team.
Role type
Assistant Category Manager (Out of Home)
Builds
Category strategies, commercial tools, and actionable recommendations for sales and shopper teams.
Domain
FMCG / Foodservice / Quick Service Restaurant (QSR)
Deliverable
dashboards & analysis
Required skills
Data analysis, report building, strategic roadmap support, activation measurement, cross-functional partnership, CRM usage, portfolio review, market sizing, new product development support.
Preferred skills
FMCG industry knowledge, foodservice industry experience, route-to-market process knowledge.
Technologies
CRM systems, reporting platforms, dashboards, scorecards.
Responsibilities
Analyse internal sales, syndicated market and shopper data to track category performance. Build and maintain reports, scorecards and dashboards that measure category KPIs. Support the category and channel strategic roadmap, including channel mapping and size-of-prize analysis. Measure activation effectiveness across priority customers and channels. Synthesise research and customer insights into actionable category propositions and selling stories. Contribute to annual brand and category planning. Support portfolio and mix reviews, market sizing, and new product development opportunities. Monitor executional standards including range and menu presence.