Conversion & Discoverability Lead
Core
Lead a team to own the conversion strategy and roadmap, integrating CRO, experimentation, SEO, AI-led discoverability, and lead generation to drive growth for Vanguard's Super and Direct Investment businesses.
Role type
Senior leadership role (Growth Marketing & Content)
Builds
A high-performing conversion engine and growth channels for prospective customers
Domain
Financial services / Digital Growth
Required skills
CRO, experimentation, SEO, AI-led discoverability, lead generation, digital product, web experience, lifecycle marketing, personalisation, people leadership, strategic prioritisation
Preferred skills
Digital growth, eCommerce, performance marketing, commercial mindset, customer obsession
Technologies
None explicitly listed
Responsibilities
Own the conversion roadmap and prioritise high-value opportunities; Build a disciplined test-and-learn program; Lead SEO strategy and AI-led discovery; Build lead generation into a growth channel; Optimise public web acquisition experience; Connect data with customer insight to shape growth strategy
Seniority
Senior, hands-on leader
