Director of B2B Marketing
Core
Lead strategic marketing initiatives for a portfolio of B2B clients, helping them strengthen brands, generate demand, and accelerate growth.
Role type
Senior strategic B2B marketing director
Builds
Integrated marketing programs and campaigns for B2B clients
Domain
B2B marketing, demand generation, paid and organic channels
Required skills
B2B marketing strategy, paid search, paid social, SEO, GEO, content marketing, outbound email, client relationship management, budget management, data analysis, campaign optimization
Preferred skills
Agency experience, new business development, cross-functional team leadership
Technologies
Google Ads, Meta Ads, HubSpot, Salesforce, Tableau, SEMrush, Ahrefs
Responsibilities
Develop integrated marketing strategies aligned with client business objectives; Build strong relationships with client executives; Manage relationships with external vendors and partners; Lead paid and organic B2B marketing strategies; Oversee organic growth initiatives; Establish and monitor KPIs connecting marketing to business outcomes; Analyze campaign performance to identify trends; Use data to guide budget allocation and channel mix; Provide strategic direction to cross-functional teams; Contribute to new business development through proposals and pitches.
Seniority
Senior, hands-on IC
