Head of Search & AI Visibility - South Bank, QLD
Core
Lead global strategy for search and AI visibility (SEO, AEO, AIO, GEO) for FCM Travel and Corporate Traveller to drive commercial growth.
Role type
Head of Search & AI Visibility (Strategy & Leadership)
Builds
Global search visibility operating model, team structure, and roadmap for travel brands
Domain
Travel / Digital Marketing / AI Search
Required skills
Global SEO strategy, AI visibility program leadership (AEO/AIO/GEO), technical SEO (architecture, schema, Core Web Vitals), team building, commercial acumen, operating model design
Preferred skills
Experience scaling search functions from scratch, stakeholder management, reporting pipeline and ROI
Technologies
Ahrefs, Screaming Frog, Google Search Console, citation tracking tools
Responsibilities
Own global strategy for search and AI visibility, lead visibility across Google AI Overviews and AI assistants, develop strategies for SME and enterprise audiences, own technical SEO standards, partner with content and engineering teams, build visibility reporting, design operating model and team structure, lead Global SEO Manager
Seniority
Senior, hands-on IC with leadership responsibilities
