Director, SEO and GEO
Core
Lead SEO and Generative Engine Optimization (GEO) strategy and performance for a portfolio of life sciences client engagements, translating search and AI discovery developments into evidence-based strategies.
Role type
Senior IC Director (SEO & GEO)
Builds
SEO and GEO strategies, client engagements, and agency capabilities for life sciences brands
Domain
Life Sciences / Digital Marketing / Search & AI
Required skills
SEO strategy, GEO/AI search optimization, people leadership, technical SEO, client management, resource planning
Preferred skills
Healthcare/pharma industry experience, HCP/patient ecosystems, international search programs, scaling GEO offerings
Technologies
Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Similarweb, Profound, Bluefish, Ahrefs Brand Radar
Responsibilities
Lead and develop a team of SEO/GEO practitioners; Own SEO/GEO strategy and delivery quality across client portfolio; Manage capacity, utilization, staffing, and revenue forecasting; Advance GEO framework via prompt-set design and AI tooling; Advise senior clients on SEO and AI opportunities
Seniority
Senior, hands-on IC