Digital Performance Manager - Search
Core
Lead the performance, strategy, and future direction of search (SEO, SEM, AI-led discovery) to drive business growth, visibility, bookings, and revenue for NRMA Parks & Resorts.
Role type
Senior Digital Performance Manager (Search Strategy)
Builds
Search roadmap and commercial outcomes for holiday parks and resorts
Domain
Tourism / Hospitality / Digital Marketing
Required skills
Search strategy leadership, SEO/SEM expertise, data analysis, agency management, commercial acumen, stakeholder influence, team mentoring
Preferred skills
AI search knowledge, automation trends, emerging discovery platforms
Technologies
SEO, SEM, AI-powered search, automation tools
Responsibilities
Own search strategy across SEO, SEM, local search, and AI channels; analyze performance to drive traffic and conversion insights; partner with agencies to align activity with commercial goals; lead search roadmap development; mentor Content Coordinator; collaborate with Digital, Marketing, and Revenue teams.
Seniority
Senior, hands-on IC with leadership responsibilities