SEO/GEO Manager
Core
Own Harper's end-to-end SEO and GEO strategy to drive organic visibility and rankings for small business insurance queries across traditional search and AI-powered discovery platforms.
Role type
Senior SEO/GEO Manager (Search & Generative AI Optimization)
Builds
Organic search rankings, content authority, and visibility in AI-generated answers for commercial insurance.
Domain
Commercial Insurance / Search Marketing / Generative AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, technical SEO, content strategy, link authority, GEO strategy, data analysis, algorithm tracking, cross-functional collaboration
Preferred skills
YMYL category experience, AI-powered search optimization, digital PR, programmatic SEO, HTML/CSS
Technologies
Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, Google SGE, ChatGPT, Perplexity
Responsibilities
Develop and execute SEO/GEO strategy from keyword research to technical optimization; manage programs to increase rankings for high-intent insurance queries; research and execute GEO strategies for AI-generated answers; partner with content team to optimize ranking content; audit and maintain site health with engineering; track organic performance and translate data into strategic recommendations.
Seniority
Senior, hands-on IC