Marketing Manager, Product and Domestic
Core
Lead integrated domestic marketing strategies to position undergraduate and postgraduate programs for prospective students.
Role type
Senior Marketing Manager (Domestic Recruitment)
Builds
University-wide domestic student recruitment campaigns and faculty-aligned marketing plans
Domain
Higher Education / Student Recruitment
Deliverable
product features
Required skills
Strategic marketing planning, Audience acquisition strategy, Team leadership and mentorship, Data-driven performance analysis, Stakeholder management, Campaign coordination
Preferred skills
Degree in marketing/communications/business, Experience with paid media and digital operations
Technologies
Market research tools, Campaign performance analytics platforms, Digital operations systems
Responsibilities
Develop and deliver integrated domestic recruitment strategies, Provide strategic direction to Marketing and Communications Business Partners, Lead coordinated campaign delivery across creative, digital and paid media channels, Translate campaign performance and market research into practical recommendations, Maintain accurate and differentiated web content
Seniority
Senior, hands-on IC with management responsibilities
