Lead Product Manager, Acquisition (scribd.com)
Core
Define acquisition strategy, own the roadmap for user acquisition channels, and build product capabilities to drive growth.
Role type
Lead Product Manager (Acquisition)
Builds
Acquisition roadmap, product features for referrals/sharing, channel integrations, and tracking systems.
Domain
Consumer subscription / Digital content
Deliverable
product features
Required skills
User acquisition strategy, cross-channel marketing expertise, product management, data analytics, experimentation, funnel optimization, influence without authority, ambiguity tolerance
Preferred skills
AI search optimization, SEO at scale, B2B2C distribution models
Technologies
Paid search, social media, SEO, AI answer engines
Responsibilities
Own the acquisition roadmap and engineering investment; develop cross-channel views of acquisition ROI; build acquisition mechanics into the product; collaborate with marketing teams to align product and channel investment; set measurement standards for long-term subscriber value.
Seniority
Senior, hands-on IC
