Senior Staff Performance Marketing Manager
Core
Lead multi-channel paid B2B strategy to support sales-led growth, reaching enterprise and mid-market audiences to generate qualified pipeline and revenue.
Role type
Senior Staff Performance Marketing Manager (B2B)
Builds
Paid demand generation programs for a cybersecurity SaaS product
Domain
Cybersecurity / SaaS
Required skills
B2B performance marketing, demand generation, paid channel management (affiliates, social, display, native, programmatic), sales-led growth alignment, ROI analysis, experimental design, technical product marketing
Preferred skills
Cybersecurity domain knowledge, AI tools and automated workflows familiarity
Technologies
Affiliates, paid social, display, native, programmatic, direct buys
Responsibilities
Own B2B performance marketing and demand generation strategy, develop annual/quarterly roadmaps, manage paid channels end-to-end, evaluate ROI and channel performance, monitor leading indicators (leads, MQLs, CPL), design and analyze experiments, partner with cross-functional teams
Seniority
Senior Staff, hands-on IC
