Product Marketing Manager - Accounting & Bookkeeper Platform
Core
Shape positioning and messaging for the Accountant & Bookkeeper (AB) Platform, focusing on the Compliance workflow, Workpapers, and Agentic Tax to drive partner adoption across AU, NZ, UK, US, and Canada.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market plans, lifecycle programmes, and customer advocacy for the AB Platform
Domain
Accounting, Tax, and Compliance technology
Deliverable
product features
Required skills
B2B SaaS product marketing, technical understanding of accounting/tax/compliance, go-to-market strategy, customer advocacy, cross-functional stakeholder alignment, regional market knowledge
Preferred skills
Experience launching complex products, storytelling, travel for market research
Technologies
Xero Platform, Workpapers Plus, Agentic Tax
Responsibilities
Develop global value propositions and key messages for Agentic Tax; Launch Workpapers Plus in Australia and New Zealand; Plan lifecycle campaigns to drive habitual use of priority workflows; Build a library of verified customer proof points
Seniority
Mid-level, hands-on IC
