Fractional CMO / Head of Marketing
Core
Lead marketing strategy and execution for a two-sided European marketplace connecting companies with fractional C-suite executives.
Role type
Fractional CMO / Head of Marketing
Builds
A two-sided marketplace for fractional C-suite executives
Domain
B2B professional services marketplace
Required skills
Go-to-market strategy, B2B platform marketing, demand generation, user acquisition, positioning, brand strategy, thought leadership, community building, word-of-mouth marketing, multi-channel management, talent recruitment
Preferred skills
European market knowledge, professional services industry experience
Technologies
(none stated)
Responsibilities
Develop go-to-market strategy and positioning, build thought leadership and market credibility, acquire and onboard companies, recruit and onboard senior leaders, drive growth through word-of-mouth and community building, plan and oversee marketing channels and content strategy
Seniority
Senior, hands-on IC