Senior Marketing Specialist - HomeMade
Core
Plan, coordinate, and deliver integrated marketing initiatives to support brand growth, customer acquisition, and retention for HomeMade, a healthtech platform connecting people with disability and older Australians to independent support workers.
Role type
Senior Marketing Specialist (Growth Team)
Builds
Integrated marketing campaigns, customer propositions, and go-to-market plans across Brand, Acquisition, Engagement, and Product Marketing.
Domain
Healthtech / Aged care / Disability support services
Deliverable
product features
Required skills
Project management, copywriting, stakeholder coordination, campaign performance analysis, market research, cross-functional collaboration
Preferred skills
Experience in aged care, healthcare, or financial services
Technologies
None stated
Responsibilities
Manage projects from briefing to delivery and review; Write and edit copy for websites, emails, and sales collateral; Support development of customer propositions and go-to-market plans; Monitor campaign performance and conduct post-campaign reviews; Act as a connection point between HomeMade and specialist Growth teams
Seniority
Mid-level, hands-on IC
