Senior Marketing Associate - Content Focused
Core
Plan and execute end-to-end user retention, driver recruitment, and growth campaigns across digital and offline channels while crafting compelling brand stories and managing SEO/GEO content.
Role type
Senior Marketing Associate (Content Focused)
Builds
Brand awareness, customer acquisition, and retention campaigns for Lalamove Turkey
Domain
Logistics / On-demand delivery
Deliverable
product features
Required skills
Copywriting, brand storytelling, email marketing workflows, social media strategy, SEO & GEO (AI search), analytics & A/B testing, project management
Preferred skills
CMS (HubSpot), Web/App Analytics (Google Analytics), CRM/AppComm tools, emerging leadership
Technologies
HubSpot, Google Analytics, Instagram, TikTok
Responsibilities
Plan and execute end-to-end user retention, driver recruitment, and growth campaigns; Craft compelling brand stories, blog posts, and marketing copy; Build and deploy lifecycle messaging including email workflows and push notifications; Partner with Social Media Manager to execute platform strategies; Mentor and oversee a Marketing Intern; Structure web and editorial content for traditional SEO and emerging AI search engines; Track performance metrics, manage audience segmentation, and run A/B tests
Seniority
Senior, hands-on IC