Marketing Lead/Specialist
Core
Develop and execute integrated B2B marketing initiatives for environmental consulting and analytical laboratory services to strengthen brand awareness and generate qualified leads.
Role type
B2B Marketing Lead/Specialist
Builds
Marketing campaigns, content assets, and brand positioning for technical services
Domain
Environmental consulting and analytical laboratory services
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, content creation, SEO, marketing automation, CRM management, campaign analytics, project management
Preferred skills
Monday.com, environmental consulting/life sciences industry experience
Technologies
Google Analytics, LinkedIn Ads, marketing automation platforms, CRM systems
Responsibilities
Develop unified messaging frameworks and brand guidelines; Plan and execute demand-generation campaigns; Create marketing materials (case studies, white papers, blog posts); Manage website content and SEO; Coordinate industry events and webinars; Monitor campaign performance metrics; Manage external vendors and agencies; Oversee marketing budget
Seniority
Mid-level, hands-on IC