Integrated Marketing Manager, Product & Model Launches
Core
Develop integrated marketing strategies and execute campaigns for business product launches, new model capabilities, and research moments at OpenAI.
Role type
Senior Integrated Marketing Manager (Product & Model Launches)
Builds
Launch campaigns for enterprise software, AI products, cloud services, and developer tools.
Domain
Artificial Intelligence / B2B Technology
Deliverable
product features
Required skills
B2B product marketing strategy, integrated campaign planning, audience positioning, creative direction, agency management, budget management, stakeholder partnership
Preferred skills
Experience launching technically sophisticated offerings, understanding of product positioning, ability to translate technical capabilities into business narratives
Technologies
None explicitly listed
Responsibilities
Develop integrated marketing strategies for business product launches and model releases; Partner with Product and Research to shape positioning and launch narratives; Lead campaigns across creative, communications, and paid/owned/earned channels; Identify customer stories and creative concepts to make technical capabilities tangible; Manage campaign budgets and agency relationships; Connect launch strategies to customer and sales team needs
Seniority
Senior, hands-on IC