Senior Manager, Media
Core
Lead integrated, data-driven media strategies for Australia's top beverage brands to strengthen visibility and support business growth.
Role type
Senior Manager, Media Strategy
Builds
Market-leading media campaigns and brand visibility for beverage products
Domain
FMCG / Beverages
Required skills
Integrated media planning, data-driven media planning, consumer insights translation, commercial and financial acumen, team leadership, stakeholder engagement
Preferred skills
Experience in FMCG, beverages, or related consumer industries
Technologies
Digital channels, programmatic channels, traditional channels
Responsibilities
Develop and lead integrated media strategy aligned with brand priorities; Guide data-driven media planning across digital, programmatic, and traditional channels; Champion measurement and reporting to strengthen investment decisions; Build partnerships with media agencies and technology partners; Represent media in senior leadership forums; Lead and develop a high-performing media team
Seniority
Senior, hands-on IC