Product Marketing Manager - RiseGuide
Core
Lead the Product Marketing function to build and optimize marketing funnels, define value propositions, and drive growth for a self-improvement microlearning app.
Role type
Product Marketing Manager
Builds
Marketing funnels, value propositions, and growth initiatives for a self-improvement mobile application
Domain
EdTech / Self-improvement / Microlearning
Deliverable
product features
Required skills
Full-cycle funnel development, hypothesis formulation, A/B testing, user research, competitive analysis, metric analysis, cross-functional collaboration
Preferred skills
Growth hacking, ROI optimization
Technologies
Funnel builder, analytical tools
Responsibilities
Lead full-cycle development and optimization of marketing funnels from ideation to scaling; Formulate and refine value propositions based on audience needs; Prioritize and implement initiatives to impact key growth metrics; Conduct deep competitive analysis and market research; Collaborate closely with marketing and product teams.
Seniority
Individual Contributor
