Content & Solutions Marketing Lead, Ads
Core
Define and execute the narrative, content, and educational programs for OpenAI's advertising solutions to enterprise advertisers and agencies.
Role type
Senior Content & Solutions Marketing Lead
Builds
Enterprise advertising positioning, sales enablement materials, customer education programs, and thought leadership content.
Domain
AI / Digital Advertising / Enterprise B2B
Deliverable
product features
Required skills
Enterprise positioning and messaging, content strategy, solutions storytelling, thought leadership development, case study creation, sales enablement, scalable content operations, impact measurement
Preferred skills
Advertising technology experience, new business narrative building, large-scale education program creation, executive thought leadership, international market adaptation, advertising measurement, AI tool usage for content
Technologies
None explicitly stated
Responsibilities
Develop enterprise advertising narrative and audience-specific positioning; Define content strategy including editorial priorities and distribution; Build solutions narratives translating capabilities to use cases; Create thought leadership and research-based content; Build customer proof via case studies and testimonials; Equip sales with pitch narratives and objection-handling materials; Develop scaled customer education programs; Establish scalable content operations processes; Measure and improve content impact on adoption.
Seniority
Senior, strategic leader with hands-on content development