Founding Growth Lead
Core
Founding Growth Lead responsible for growing the customer base and improving B2B monetization for a video production platform used by 5M+ people.
Role type
Founding Growth Lead (B2B focus)
Builds
Marketing video production and training video production services
Domain
SaaS / Video Technology / B2B Marketing
Deliverable
product features
Required skills
Product-led growth (PLG) strategy, B2B monetization, ICP definition, marketing channel management (Email, SEO, organic, affiliate), user research, vendor management, AI tool usage (e.g., Cursor), growth experimentation, team building
Preferred skills
Video ad production/management experience, technical SEO, growth engineering, in-house creative experience, scaling paid/influencer/PR budgets
Technologies
Cursor
Responsibilities
Use product as an ICP to provide feedback, conduct user/customer/prospect interviews, set measurable goals (KPIs, OKRs), manage marketing vendor relationships, build foundational marketing materials (ICPs, Personas, Sales Decks), execute growth experiments, manage comprehensive marketing loops (SEO, paid social, search, influencers, PR), build and manage an in-house growth team
Seniority
Founding level, hands-on IC