Product Marketing Manager
Core
Develop and execute go-to-market strategies, product messaging, and market positioning for SHIELD's fraud intelligence platform to help digital businesses eliminate fake accounts and stop fraudulent activity.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, sales enablement materials, thought leadership content, and localized marketing assets for global markets.
Domain
Cybersecurity / Fraud Intelligence / B2B SaaS
Deliverable
product features
Required skills
Go-to-market strategy development, product positioning, content development, sales enablement creation, cross-functional collaboration, market research and analysis, technical writing, project management.
Preferred skills
B2B SaaS experience, international travel readiness.
Technologies
SHIELD Device ID, SHIELD AI.
Responsibilities
Develop comprehensive product marketing plans from concept to launch; create sales pitch presentations, battlecards, and customer success stories; serve as liaison between marketing and product teams; lead customer engagement at trade shows; localize core product messaging for different regions; research competitive landscape; maintain up-to-date website content; write thought leadership content like case studies and press releases.
Seniority
Mid-Senior, hands-on IC