Performance Marketing Analyst, Paid Acquisition
Core
Own paid acquisition campaigns across Meta and Google Ads to attract qualified professionals and drive growth for a global talent marketplace.
Role type
Performance Marketing Analyst (Paid Acquisition)
Builds
Scalable acquisition strategies and optimized ad campaigns for a talent marketplace
Domain
Talent marketplace / Digital Advertising
Deliverable
production ML models
Required skills
Meta Ads Manager, Google Ads, campaign optimization, audience targeting, budget management, bidding strategies, conversion tracking, GA4, Google Tag Manager, funnel analysis, attribution modeling
Preferred skills
TikTok Ads, X Ads, job advertising networks, talent marketplace growth experience, multi-country campaign management, employment advertising policies
Technologies
Meta Ads, Google Ads, GA4, Google Tag Manager, spreadsheets, dashboards
Responsibilities
Plan, launch, manage, and optimize paid acquisition campaigns; Develop targeting strategies based on audiences and job categories; Monitor the complete acquisition funnel from clicks to onboarding; Optimize cost per qualified applicant and conversion rates; Collaborate with operations and analytics teams to enhance application journeys; Analyze campaign results and communicate actionable recommendations
Seniority
Mid-level (2–4 years experience), hands-on IC