Associate Director of Paid Advertising, Fashion
Core
Guide a dedicated team of paid advertising specialists to oversee strategic performance and client growth across a portfolio of fashion accounts.
Role type
Associate Director, Paid Advertising (Leadership)
Builds
High-quality paid advertising campaigns and measurable business results for fashion clients
Domain
Digital Marketing / Fashion
Required skills
Search Engine Marketing (SEM), Meta advertising, bid optimization, keyword research, ad copy development, people management, client retention strategy, AI tools adoption, campaign experimentation, budget management
Preferred skills
TikTok, LinkedIn, Pinterest advertising, B2B marketing, Google Analytics, Microsoft/Bing Ads
Technologies
Google Analytics, Google/Microsoft productivity tools, AI-enabled growth tools
Responsibilities
Lead and manage a pod of at least three paid advertising team members; Coach, mentor, and develop team members; Oversee campaign strategy and delivery across the client portfolio; Manage a book of business and monitor account performance; Serve as a senior account or client lead; Proactively develop and present strategic recommendations; Monitor campaign performance and budgets; Establish and maintain quality assurance processes
Seniority
Senior, hands-on IC with people management