Marketing Manager - Central Africa
Core
Own marketing metrics and drive growth for Binance in Central Africa by executing culturally relevant campaigns and building community trust.
Role type
Senior Marketing Manager (Regional)
Builds
Marketing campaigns, affiliate programs, and community engagement for a crypto exchange in Central Africa.
Domain
Fintech / Cryptocurrency / Emerging Markets
Deliverable
product features
Required skills
Integrated campaign management, growth strategy, data analytics, team management, social media management, event execution, affiliate program management
Preferred skills
Africa market familiarity, influencer management, business development, startup/venture building experience, fintech/crypto domain knowledge
Technologies
Social media platforms, paid advertising channels, analytics tools
Responsibilities
Own marketing metrics to drive growth, collaborate on regional/global campaign planning, manage affiliate programs, execute hyperlocal social media interactions, lead insight-driven tests/experiments, drive quarterly marketing strategy and OKRs, ensure local events meet standards
Seniority
Senior, hands-on IC