Principal Product Manager - Content
Core
Lead product strategy for G2's full Content portfolio, connecting customer objectives with proprietary market evidence to build a coherent system for content creation, rights, distribution, and activation.
Role type
Principal Product Manager (Content & AI)
Builds
A unified product system for content operations, AI-enabled workflows, and distribution across formats and channels.
Domain
B2B Software Marketplace, Content Systems, AdTech, AI-enabled workflows
Deliverable
production ML models | product features
Required skills
Product strategy, portfolio management, content systems, advertising/adtech, audience activation, AI-enabled workflows, human-in-the-loop controls, commercial fluency, cross-functional leadership
Preferred skills
B2B media, content marketing platforms, proprietary data commercialization, content operations, rights and provenance
Technologies
AI tools for research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement
Responsibilities
Own product strategy and roadmap for the full Content portfolio; define coherent customer experiences; translate demand into product bets; build AI-native content operations; manage distribution and measurement; protect editorial independence and set decision rights.
Seniority
Principal, hands-on IC