Digital Marketing Executive
Core
Drive user acquisition growth for Lalamove's UK market through online advertising and performance marketing campaigns.
Role type
Performance Marketing Executive
Builds
User acquisition campaigns, PPC campaigns, and user journeys for a logistics/delivery platform
Domain
Logistics / Performance Marketing
Deliverable
product features
Required skills
PPC campaign management, Google Ads, Paid Social, Data analysis, A/B testing, SEO optimization, Remarketing, Conversion optimization, Content marketing
Preferred skills
E-commerce or tech industry experience, Google Analytics, Google Search Console, Facebook Ad Manager, Google Sheets
Technologies
Google Ads, Facebook Ads, Google Analytics, Google Search Console, Facebook Ad Manager, Google Sheets
Responsibilities
Optimize PPC campaigns to hit KPIs (Driver Leads, Customer Acquisition, Cost Per Lead/Acquisition), Analyze data from various tools to create end-to-end marketing campaigns, Manage Google Ads and paid social platforms, Conduct A/B testing on targeting, strategies, and creatives, Build seamless user journeys from a user/driver perspective
Seniority
Mid-level, hands-on IC
