Content Marketing Manager
Core
Develop and execute a content strategy to position the company as a thought leader, creating blog posts, whitepapers, case studies, and email campaigns to educate and attract users.
Role type
Content Marketing Manager
Builds
Blog posts, whitepapers, case studies, eBooks, and email campaigns for an AI-powered Personal & Entrepreneurial Resource Planner
Domain
SaaS / AI / Personal Productivity
Deliverable
product features
Required skills
Content strategy, storytelling, SEO optimization, keyword research, data analysis, CMS management, email marketing, brand messaging
Preferred skills
Experience with guest bloggers and influencers, familiarity with HubSpot
Technologies
Google Search Console, Ahrefs, SEMrush, Moz, WordPress, Mailchimp, HubSpot
Responsibilities
Develop and execute content strategy aligned with business goals; Write, edit, and manage high-quality content assets; Conduct keyword research and SEO optimization; Collaborate with designers, developers, and product teams; Manage content calendar; Analyze content performance metrics; Develop brand messaging and storytelling; Research industry trends and competitor content; Work with external writers to expand reach
Seniority
Mid-level, hands-on IC