Growth Marketing Manager, ASO (Contract)
Core
Unify ASO strategy and execution to drive organic growth for live service mobile games and lead Go-To-Market strategies for new title launches.
Role type
Growth Marketing Manager, ASO (Contract)
Builds
Organic user acquisition and storefront optimization for mobile games
Domain
Mobile Gaming
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
ASO strategy & execution, A/B testing, AI-driven metadata creation, cross-platform storefront management, keyword research, competitor analysis, growth modeling, stakeholder reporting
Preferred skills
Generative AI tooling, AppTweak proficiency, NLP intent matching knowledge, Guided Search algorithm understanding
Technologies
AppTweak, iOS, Google Play, Epic, Steam
Responsibilities
Develop ASO roadmaps with A/B testing schedules, optimize storefront assets and metadata, conduct keyword and competitor research, manage launch readiness for new titles, monitor app store trends and algorithm changes, deliver performance reports to stakeholders
Seniority
Mid-level, hands-on IC