Senior Marketing Officer, Priority Programs
Core
Lead integrated, multi-channel marketing campaigns and communications to drive student recruitment, engagement, and participation for equity and priority cohorts (Indigenous students, regional/remote communities, low socio-economic backgrounds).
Role type
Senior Marketing Officer (Priority Programs)
Builds
Audience-led content, campaigns, and storytelling promoting scholarships, pathways, and educational opportunities.
Domain
Higher Education / Student Recruitment / Equity Programs
Deliverable
product features
Required skills
Integrated marketing strategy, multi-channel campaign execution, audience segmentation, lifecycle marketing, stakeholder engagement, content planning, brand governance
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead delivery of integrated marketing campaigns for priority cohorts; Develop audience-led content and storytelling; Build and sustain stakeholder relationships to coordinate initiatives.
Seniority
Senior, hands-on IC