Direct Marketing Specialist
Core
Develop and optimize direct marketing campaigns across email, in-app, and SMS channels, implementing customer segmentation strategies and creating targeted written content.
Role type
Direct Marketing Specialist
Builds
Personalized marketing initiatives for ecommerce brands
Domain
Ecommerce / Direct Marketing
Deliverable
product features
Required skills
Direct marketing campaign development, Customer segmentation, Written content creation, Marketing automation tools, CRM platforms, Data-driven marketing, Compliance regulations
Preferred skills
Creative storytelling, Cross-functional collaboration
Technologies
Marketing automation tools, CRM platforms
Responsibilities
Develop and optimize direct marketing campaigns across email, in-app, and SMS channels; Implement customer segmentation strategies; Develop effective and targeted written content; Stay informed on direct marketing trends and compliance; Collaborate with the Design team; Participate in creative brainstorming sessions.
Seniority
Mid-level (2+ years experience)
