Senior Growth Manager - Lifecycle & Product
Core
Own local growth strategy and end-to-end program delivery for product go-to-market, customer growth, and priority segments including advanced traders and VIPs.
Role type
Senior individual contributor growth manager (lifecycle & product)
Builds
Localized product marketing campaigns, automated customer journeys, VIP engagement programs, and lifecycle initiatives for crypto exchange users.
Domain
Cryptocurrency exchange and fintech
Deliverable
product features
Required skills
Product marketing strategy, lifecycle marketing, customer segmentation, go-to-market planning, retention strategy, performance reporting, stakeholder management, project management, commercial analysis
Preferred skills
Cryptocurrency/fintech experience, experience with VIP/institutional clients, loyalty program design
Technologies
Lifecycle marketing tools, automation platforms, CRM systems
Responsibilities
Define positioning, target segments, and value propositions for priority products; develop full-funnel lifecycle strategies for high-value customers; design loyalty and reactivation programs; execute high-value customer events and partner activations; monitor funnel conversion and lifecycle performance metrics.
Seniority
Senior, hands-on IC