Head of Marketing
Core
Own end-to-end marketing for an AI platform serving the hospitality sector, spanning product marketing, brand, demand generation, and growth.
Role type
Head of Marketing (hands-on leadership)
Builds
AI platform for the hospitality sector
Domain
B2B SaaS / AI / Hospitality
Deliverable
product features
Required skills
B2B SaaS marketing, AI product marketing, go-to-market strategy, paid advertising, funnel optimization, A/B testing, content creation, SEO, inbound marketing, outbound marketing, event planning, field marketing, thought leadership
Preferred skills
Hospitality sector experience
Technologies
LinkedIn, newsletters, podcasts
Responsibilities
Develop positioning and messaging, create video content and webinars, analyze competitors, develop design assets, plan field marketing campaigns, direct paid advertising and lead-generation programs, develop founder thought leadership
Seniority
Senior, hands-on leadership