Creative Director (Copy)
Core
Senior creative leadership for a premium Australian lifestyle beverage brand, focusing on social-first copy, brand storytelling, and creative direction.
Role type
Senior Creative Director (Copy)
Builds
Social campaigns, digital assets, content series, and brand storytelling for a premium beverage brand.
Domain
Premium lifestyle beverage / FMCG
Deliverable
product features
Required skills
Creative direction, copywriting, brand storytelling, social-first creative strategy, cultural insight translation, tone calibration, creative quality assurance, stakeholder management
Preferred skills
Experience in premium lifestyle/beverage/FMCG, Australian cultural lens, presentation skills
Technologies
Social platforms, digital advertising tools
Responsibilities
Provide senior creative direction across brand, social, and digital work; Lead creative ideation sessions and shape content calendars; Develop brand lines, social copy, and narrative direction; Review and elevate copy from internal and external teams; Support the social team with tone calibration and creative standards.
Seniority
Senior, hands-on IC