X/Social Writing Specialist
Core
Lead short-form writing and brand voice definition for X, LinkedIn, and brand ad copy.
Role type
Senior content strategist and copywriter
Builds
Viral social posts, brand ad copy, and executive thought leadership content
Domain
Social media marketing and brand communications
Deliverable
product features
Required skills
Short-form creative writing, brand voice definition, algorithm strategy, data-driven content optimization, campaign execution, content calendar management
Preferred skills
Viral post creation, new media strategy, comedy writing, video production scripting
Technologies
X (Twitter), LinkedIn
Responsibilities
Lead authorship of short-form content across platforms, define and sharpen brand and executive voices, analyze metrics to improve strategy, develop new content formats and recurring posts, execute social amplification campaigns, contribute to content calendar strategy
Seniority
Senior, hands-on IC
