Head of SMB Ads Marketing
Core
Define and scale OpenAI's marketing strategy for small and medium-sized business advertisers globally, building the SMB advertiser growth engine from the ground up.
Role type
Head of SMB Ads Marketing (Strategic Leadership)
Builds
OpenAI's self-service ads platform for SMBs
Domain
Artificial Intelligence / Digital Advertising
Deliverable
product features
Required skills
Strategic marketing planning, SMB market segmentation, Go-to-market strategy, Lifecycle marketing, Demand generation, Product partnership, Messaging and positioning
Preferred skills
Experience building growth engines from scratch, Agency partner program management, Data-driven decision making
Technologies
Self-service ad platforms, Email marketing tools, Webinars, Community channels
Responsibilities
Define end-to-end SMB advertiser marketing strategy across acquisition, activation, retention, expansion, and advocacy; Build SMB advertiser segmentation framework; Develop positioning and messaging for SMB owners and operators; Lead self-serve growth initiatives to drive sign-ups and platform adoption; Create scalable lifecycle marketing programs; Partner with Product to improve onboarding flows and campaign tools; Build demand generation programs across paid, owned, and partner channels