Brand Analytics Manager | Coach and Kate Spade ANZ
Core
Partner with Brand and Marketing teams to translate complex data into actionable insights that drive business performance, optimise investment decisions, and influence strategic direction.
Role type
Manager, Brand Analytics
Builds
Actionable insights for campaigns, channels, customer engagement, and long-term planning
Domain
Retail / Fashion / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), experimentation, brand tracking, digital analytics, Tableau, Power BI, SQL
Preferred skills
Python, R
Responsibilities
Analyse brand and marketing performance data to identify trends, opportunities, and risks; Own the end-to-end insights process from analysis to impact; Partner with Brand and Marketing leaders to deliver a holistic view of brand health and consumer behaviour; Evaluate marketing effectiveness across channels using advanced analytics and performance measurement frameworks; Lead analytics workstreams for campaign optimisation, channel investment decisions, annual operating planning (AOP), and long-range planning (LRP); Build strong cross-functional partnerships to influence senior stakeholders through data-driven insights.
Seniority
Manager, hands-on IC