E-Commerce / Marketing Analyst (m/w/d)
Core
Data-driven partner for Marketing and E-Commerce teams, analyzing data from web analytics, ERP, and 3rd party sources to optimize campaigns and support strategic decisions.
Role type
Marketing & E-Commerce Analyst
Builds
Dashboards, reporting frameworks, and ad-hoc analyses for marketing performance and customer behavior.
Domain
E-Commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Data analysis, Google Analytics 4, PiwikPro, Matomo, Excel, Looker Studio, Power BI, Marketing Mix Modeling, Attribution modeling
Preferred skills
SQL, Python, R, Tableau, Advanced Excel, A/B testing (via careerplan.io/jobs/2540893-e-commerce-marketing-analyst-mwd-at-burklin-gmbh-co-kg)
Technologies
Google Analytics 4, PiwikPro, Matomo, Excel, Looker Studio, Power BI
Responsibilities
Develop dashboards and analyze marketing campaigns (SEA, Social Media, Email); Investigate customer behavior and purchase patterns to identify conversion opportunities; Implement marketing measurement instruments (e.g., Marketing Mix Modeling, Attribution); Collaborate with internal teams to prepare data-driven decisions.
Seniority
Mid-level, hands-on IC
