Manager, Brand Analytics
Core
Partner to Brand and Marketing teams to translate data into actionable insights that drive business performance, marketing effectiveness, and strategic decision-making.
Role type
Manager, Brand Analytics
Builds
Strategic insights, campaign optimization, channel investment decisions, and holistic brand performance views.
Domain
Luxury retail / Fashion / Consumer brands
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing measurement methodologies (MMM, MTA, experimentation), data visualization (Tableau, Power BI), SQL, business context translation, cross-functional influence
Preferred skills
Luxury/retail/fashion industry experience, Python/R, presenting to senior stakeholders
Technologies
Tableau, Power BI, SQL, Python, R
Responsibilities
Analyse brand and marketing performance data to identify trends and risks; Own the end-to-end flow from analysis to measurable business impact; Serve as strategic insights partner to brand and marketing leadership; Evaluate marketing effectiveness across channels through advanced analytics and modeling; Lead defined components of strategic initiatives (campaign optimisation, channel investment, 4P use cases); Ensure accuracy and usability of analytics outputs across stakeholders
Seniority
Manager, hands-on IC with strategic influence