Marketing Specialist (B2B SaaS)
Core
Build and run a full-stack B2B marketing function driving growth for an insurtech startup targeting insurers and distribution partners.
Role type
Senior B2B Marketing Specialist (Insurtech/SaaS)
Builds
Brand visibility, demand generation, and pipeline contribution for enterprise financial services clients.
Domain
Insurtech / Fintech / B2B SaaS
Required skills
B2B marketing strategy, multi-channel content execution, CRM administration, SEO/AEO/GEO strategy, PR and media relations, event management, marketing analytics, AI tool proficiency
Preferred skills
Fintech/Insurtech experience, ABM program execution, podcast/video content production, HubSpot expertise
Technologies
LinkedIn, GA4, Google Tag Manager, Looker Studio, HubSpot, AI workflow platforms
Responsibilities
Develop and execute content and growth strategy for dual ICPs; manage full channel mix including LinkedIn, email, podcast, YouTube, and events; optimize CRM workflows and lead nurturing; compile cross-channel performance reports; manage PR and media relations; create sales enablement materials.
Seniority
Mid-Senior, hands-on IC
