Country Marketing Manager
Core
Drive local brand growth and customer acquisition for a credit provider in Indonesia through strategic marketing, PR, and retail initiatives.
Role type
Country Marketing Manager (Indonesia)
Builds
Customer acquisition, brand awareness, and revenue growth for PayJoy's credit services in Indonesia.
Domain
Fintech / Credit / Emerging Markets
Deliverable
product features
Required skills
Country-level marketing strategy, integrated campaign management, retail and partner marketing, PR and communications, digital marketing, budget management, cross-functional stakeholder management, market insights translation
Preferred skills
Fintech experience, telecommunications experience, smartphone/device retail experience, e-commerce experience, consumer technology experience in Indonesia
Technologies
None stated
Responsibilities
Ensure consistent brand positioning and messaging across all customer and partner touchpoints; Develop and execute locally relevant, insight-led campaigns to drive customer acquisition, brand awareness, and revenue growth; Lead joint marketing initiatives with national and regional retail, distribution, telecommunications, and channel partners; Oversee retail branding, point-of-sale visibility, merchandising standards, and customer engagement strategies; Drive PR, social media, influencer, and digital content activities; Collaborate cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations
Seniority
Mid-Senior, hands-on IC