Marketing Automation Specialist
Core
Develop, optimize, and automate digital marketing processes including landing pages, email campaigns, and chatbot workflows.
Role type
Marketing Automation Specialist
Builds
High-converting landing pages, email automation sequences, chatbot response flows, and centralized link hubs
Domain
Digital Marketing / Marketing Technology
Deliverable
product features
Required skills
Marketing automation, Email marketing automation, Chatbot configuration, Landing page development, Conversion rate optimization, Workflow management, CRM integration, Link management tools
Preferred skills
None stated
Technologies
ManyChat, GoHighLevel, Zapier
Responsibilities
Develop high-converting landing pages with lead capture features, Set up and manage email marketing automation, Configure chatbot tools for social media lead engagement, Establish structured workflow and task management systems, Create centralized link solutions for multi-channel navigation
Seniority
Individual Contributor