Senior Marketing Director
Core
Own and evolve the marketing function for a growing B2B technology services organization, driving demand generation, brand positioning, and pipeline growth.
Role type
Senior Marketing Director (B2B Technology Services)
Builds
Data-driven demand generation engine, integrated marketing campaigns, content assets, and AI-optimized workflows.
Domain
B2B Technology Services, IT Consulting, Managed Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, demand generation, team leadership, Salesforce/Pardot/LinkedIn expertise, content marketing, thought leadership, event management, AI tool deployment, KPI framework design, employer branding
Preferred skills
Higher education services marketing, cybersecurity services marketing
Technologies
Salesforce, Pardot, LinkedIn, Glassdoor
Responsibilities
Define and own comprehensive marketing strategy, budget, and operating plan; Lead and develop a high-performing marketing team; Partner with CRO/CEO on go-to-market strategy; Build and scale a data-driven demand generation engine; Develop and execute integrated campaigns across digital, content, events, and social media; Manage marketing technologies for lead routing and attribution; Establish content-first strategy and thought leadership programs; Lead AI-first marketing approach and responsible AI best practices; Define KPIs and reporting frameworks; Own brand identity, messaging, and digital presence; Oversee employer brand and Glassdoor presence; Develop and execute conference and event strategies.
Seniority
Senior, hands-on leadership
